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ENVASOS BOIXADÓS

SMART METAL PACKAGING

STRATEGY BRAND POSITIONING REBRANDING 

DIGITAL ECOSYSTEM
IT INTEGRATIONS
AUDIOVISUAL
CONTENT MARKETING

 

Envasos Boixados is a leader in the field of metal packaging, specializing in the creation of customized solutions for the design and manufacture of metal containers. Its scope of action includes various sectors, such as the industrial, food, pharmaceutical and promotional sectors.

The project was launched with the aim of identifying and highlighting the values and objectives of the brand, becoming more prominent with the opening of new facilities of more than 3,500 m2.

In this context, a new claim was established for the company, “SMART METAL PACKAGING”, which summarizes its core values of high quality, innovation, technology and sustainability.

From a strategic point of view, a new digital ecosystem was defined in which several IT platforms were integrated, which were applied in commercial areas, management, online sales, real-time tracking of shipments, and in the integration to the main marketplaces.

Part of the initiative included a rebranding of the brand, the creation and development of a new image, as well as the generation of all brand assets and content, including product photography and corporate videos and tutorials.

As part of its visual representation, 3D renderings of all the brand’s products were generated.

This global project is still underway, with ongoing initiatives in the area of communication, email marketing, PPC and advertising promotion, both Online and Offline.

www.boixados.com