● BRANDING · IDENTITY · MANRESA AND CATALONIA
Brands that explain why to choose you.
Brand strategy, visual identity and application system for companies that need to be recognised and chosen, not just seen.
Brand strategy · Rebranding · Visual identity · Naming · Packaging
● IN TWO LINES
Branding isn’t the logo. It’s the promise behind it.
Artik Grup is a branding agency based in Manresa (Barcelona) that creates and renews brands for industrial and service SMEs and institutions. We first define what the brand stands for and for whom, then make it visible: identity, tone of voice, packaging, website and spaces. We have rebranded companies with decades of history such as Collbaix, Domini Ambiental and Club Natació Manresa.
● THE SYMPTOMS
Signs that the brand needs work.
● 01
The logo is 20 years old and the website, social media and trade fairs look like three different companies.
● 02
You’ve grown, changed product or customer, and the brand still tells the story of who you were.
● 03
Your sales team can’t sum up in one sentence why a customer should choose you.
● HOW WE WORK
Three formats, from diagnosis to the full system.
● 01
Brand auditWe review identity, messages, competitors and customer perception. Deliverable: a report on what to keep, what to change and where to start.
● 02
Brand platformPurpose, positioning, personality, tone of voice and key messages, developed with management. Deliverable: internal brand platform.
● 03
Identity and systemNaming if needed, logo, colour, typography, graphic system and applications. Deliverable: brand guidelines and ready-to-use templates for the team.
● WHAT WE DELIVER
A system the team can use on its own.
The goal is for the brand to be applied well without depending on us. That’s why the guidelines and templates are part of the project, not an extra.
01 Brand audit and competitor benchmark
02 Brand platform: purpose, positioning and personality
03 Naming and brand/sub-brand architecture
04 Logo, graphic system, colour and typography
05 Tone of voice and messages for website, sales and social media
06 Applications: stationery, vehicles, packaging, signage, digital
07 Brand guidelines and templates (Office, Canva, social)
08 Internal and external launch plan
● PROJECT TYPES
From naming to internal brand.
Every brand arrives at a different moment. These are the projects we do most often, with real examples in projects.
● BIRTH
Brand creation
Naming, identity and system for new companies or products. Example: Cambra Locker, the parcel pick-up service of the Manresa Chamber of Commerce.
● EVOLUTION
Rebranding
We update established brands without breaking recognition. Examples: Collbaix and Domini Ambiental.
● GROUP
Brand architecture
When there are several companies or lines, we decide how they relate. Example: Servid Grup, the merger of F2 Servid and J2 Servid.
● CAMPAIGN
Repositioning and campaign
New positioning turned into a communication campaign. Example: Joviat Hoteleria #MyNewMe.
● PRODUCT
Packaging
Packaging and point-of-sale material that explains the product and makes it stand out on the shelf.
● PEOPLE
Internal brand
We bring the brand to the team: culture, onboarding, uniforms and spaces. So the brand is lived before it is communicated.
● THE ARTIK METHOD
Five phases, for the brand too.
In branding, the creation phase is the most visible, but what makes the brand work are the diagnosis and the roll-out.
- 01
Discovery
Understand
Interviews with management, team and customers; competitor analysis. Outcome: brand audit.
- 02
Thinking
Decide
We define purpose, positioning and personality with management. Outcome: brand platform.
- 03
Create
Design
We design identity, tone of voice and application system. Outcome: complete brand and guidelines.
- 04
Doing
Implement
We roll out the brand across every touchpoint and train the team. Outcome: brand in use.
- 05
Rethink
Measure & improve
Six months on. We review consistency across channels and customer perception, and extend the system where needed.
● WHY US
Design with strategy behind it.
Business first, form second.
Every design decision responds to a positioning decision. If you need to define it, we do it through our strategy service.
Brands that last.
The rebrands of Collbaix and Club Natació Manresa were made to last ten years, not a season. We design systems, not trends.
From guidelines to website.
The same team that designs the brand builds the website, packaging and video. Consistency guaranteed across every channel.
● FIRST STEP
A brand audit.
In two weeks we review your current brand, the competition and what customers say, and tell you whether you need a full rebrand or just to tidy things up. A full branding project usually takes two to three months.
● FREQUENTLY ASKED QUESTIONS
What we get asked before we start.
If the business, customers or proposition have changed, the brand strategy needs reviewing. If only the image has aged, an identity refresh may be enough. The brand audit answers exactly this question.
No. We identify what customers recognise (colour, symbol, name) and keep or evolve it. At Collbaix, for example, the monogram was kept and everything else was modernised.
Yes. We propose names, check domain and social handle availability and run a preliminary trademark check. The final registration is handled by an industrial property agent.
The brand platform, the identity in every format (vector, web, print), the usage guidelines and the agreed templates. All ready for your team and suppliers to use.
Audit: two weeks. Brand platform: three or four weeks. Identity and system: six to ten weeks depending on applications. A full project, two to three months.
It depends on whether naming is needed, the number of applications and whether we handle the roll-out. After the audit we give you a fixed quote per phase.
● SHALL WE START?
What should your brand explain better?
Send us your website and a couple of materials you use, and we’ll come back with a first reading of the brand.