● STRATEGY · SMEs · MANRESA AND CATALONIA
Business and digital strategy for SMEs that want to grow with sound judgement.
We turn management’s vision into a concrete plan: where to compete, with what value proposition, with what resources and how to measure it. No 80-page documents nobody reads.
Strategic plan · Positioning · Sales and digital strategy · Business model
â—Ź IN TWO LINES
A one-page plan the whole team understands.
Artik Grup is a strategy, branding and innovation agency based in Manresa (Barcelona) that helps SMEs and family businesses make growth decisions with data, and execute them. The outcome of a strategy project is a short roadmap with three or four priorities, owners, timeline and indicators.
â—Ź WHEN IT MAKES SENSE
Situations where a clear strategy changes course.
â—Ź 01
The company is growing, but every department pulls in a different direction and margins don’t follow.
â—Ź 02
A change is coming: generational handover, new market, new product line or sale of the company.
â—Ź 03
You run campaigns, website, social media and trade fairs… but nobody knows which actions bring customers and which don’t.
â—Ź HOW WE WORK
Three formats, depending on where you start.
â—Ź 01
360 DiagnosisFour weeks to understand market, customers, competitors, numbers and team. Deliverable: diagnosis report with opportunities and risks ranked by impact.
â—Ź 02
Strategic planWorking sessions with management to define positioning, 3-year goals and 12-month priorities. Deliverable: one-page plan + KPI dashboard.
â—Ź 03
Quarterly supportEvery quarter we sit down with the management team to review indicators, unblock decisions and adjust the plan. Deliverable: decision log and updated plan.
â—Ź WHAT WE DELIVER
Short documents, long-lasting decisions.
Each phase ends with a concrete deliverable. This is the usual content of a full project; we adapt it to what you already have.
01 Market, competitor and industry trend analysis
02 Interviews with customers and team: what they buy and why
03 Numbers diagnosis: margin by line, customer and channel
04 Positioning and value proposition by segment
05 3-year goals and 12-month priorities
06 Action plan: initiatives, owners and timeline
07 Dashboard with 8–10 indicators
08 Quarterly review with the management team
â—Ź AREAS
Where we usually step in.
Every company comes with a different question. These are the most common ones and how we approach them; see real examples in projects.
â—Ź GROWTH
Growing without losing margin
We define which segments and channels to grow in, and which to stop serving, so that growth is profitable.
â—Ź REPOSITIONING
Repositioning the company
When the market has changed or you compete on price: new value proposition and a plan to communicate it. Example: Envasos BoixadĂłs.
â—Ź SALES
B2B sales strategy
Priority segments, sales process, tools and indicators for the sales team. Connects with AI automation.
â—Ź DIGITAL
Digital strategy
Which channels, content and investment make sense to attract and retain customers, and how to measure it properly.
â—Ź NEW MARKET
Opening a market or business line
Opportunity analysis, business model and launch plan. Often continues in innovation.
â—Ź MANAGEMENT
Strategic plan for the management team
A facilitated process to align partners and management, especially during generational handovers or when new partners join.
â—Ź THE ARTIK METHOD
Five phases, one common thread.
We use the same method across all our services; in strategy, the weight falls on the first two phases and the quarterly review.
- 01
Discovery
Understand
Interviews, data and market. We understand the business before giving opinions. Outcome: diagnosis.
- 02
Thinking
Decide
Scenarios, priorities and decisions with management. Outcome: positioning and goals.
- 03
Create
Design
One-page plan, KPI dashboard and action plan. Outcome: roadmap.
- 04
Doing
Implement
We activate the initiatives with the teams and tools needed. Outcome: plan in motion.
- 05
Rethink
Measure & improve
Every quarter. We review indicators with the management team and adjust priorities. Strategy is a process, not a document.
â—Ź WHY US
Strategy built from the SME, for the SME.
We know the business fabric of Bages and Catalonia.
We have worked with industrial, service and retail companies in Central Catalonia for over 15 years. We know what a generational handover or competing with a large group means.
One team for strategy, brand and digital.
When the plan says “reposition” or “sell online”, the same team executes it with branding and technology. No hand-offs, no lost versions.
We measure what we promise.
Every initiative in the plan has an indicator and an owner. If it hasn’t moved after a quarter, we change it.
â—Ź FIRST STEP
A diagnosis session with management.
We start with a two-hour working session with the management team: we go through numbers, market and priorities, and tell you frankly whether a strategy project makes sense and at what scope. A full 360 Diagnosis takes about four weeks.
â—Ź FREQUENTLY ASKED QUESTIONS
What we get asked before we start.
The strategic plan decides where to compete, with what proposition and what resources; the marketing plan decides how to communicate it and win customers. We do the first and, if needed, the second follows from it.
Yes. Most of our clients have between 10 and 150 employees. We adapt the format: fewer sessions, faster decisions and a plan that can be executed with the team you have.
Four to six two-hour sessions during diagnosis and plan definition, plus a quarterly follow-up meeting. We do the rest of the work.
360 Diagnosis: about four weeks. Strategic plan: six to eight more weeks. Quarterly support is ongoing for as long as it makes sense for you.
With the dashboard we define in the plan: usually margin, revenue by segment, acquisition cost, sales conversion and retention. We review it together every quarter.
It depends on the format: diagnosis only, diagnosis and plan, or plan with support. We give you a fixed quote per phase after the initial diagnosis session.
â—Ź SHALL WE START?
Which decision is on your table?
Tell us the challenge in two lines and we’ll propose a diagnosis session with your management team.