Naming and corporate identity design for TES Braiding, a family-owned company specializing in industrial braiding manufacturing.
The company has experienced significant growth since its inception and has expanded its presence in the international market, transitioning from a family-owned business to an SME. Therefore, they needed their new focus to be reflected in their image, adapting it to the digital world while still maintaining their legacy.
Therefore, we created a naming using the initials of the family surnames that could be memorable in all languages. We added an English tagline describing the professional sector they operate in. For the visual identity, we focused on the concepts of minimalism, precision, and technology.