JOVIAT HOTELERIA
JOVIAT HOTELERIA
#mynewme
Strategy and brand repositioning, Branding, Digital Marketing, Photography, Audiovisual protection
Analysis and definition of a new strategic brand positioning. Creation and development of a strategic advertising and communication campaign for the Joviat Hospitality School in Manresa.
Under the claim #MyNewMe, we created a new brand positioning and designed the entire new image. We developed an online campaign (PPC, SEM, and social media communication) as well as an offline campaign (TV, radio, and traditional press).
We also designed, filmed, and post-produced a promotional spot, along with all the advertising graphics for stands, advertisements, and brochures. Additionally, we programmed and developed a new corporate website and directed the photoshoot of the school’s professional team.