POSTE SALELLES
#craftbeer

Naming, Graphic Identity, Illustration and Packaging

Naming and graphic identity for the new beer “Poste,” handcrafted by Guineu exclusively for Restaurant Salelles.

The restaurant is popularly known among its most loyal customers as “el poste,” referring to the nearby gas station. The identity design consists of a compact and robust typographic logo to give personality to the brand, along with an illustration of the vineyards that surround the restaurant and the town of Salelles, which reference the territory and its natural surroundings.

Different assets were developed, such as coasters, flyers, and other materials to support the beer’s presentation to the public, which took place at the restaurant itself.