Advertising
Campaign
aparcamanresa

CORPORATE IMAGE,

CREATION OF ONLINE AND OFFLINE ASSETS 

MOTION GRAPHICS ANIMATION,
WEB DEVELOPMENT 

The aparcamanresa.cat project was born with the aim of communicating and promoting a new parking service in the city of Manresa.

From a strategic and creative perspective, we developed a comprehensive advertising campaign that covers the entire journey of the brand: from its visual definition to its digital and physical presence.

We created the corporate image of the service, providing it with its own, clear and functional visual identity, designed to be recognizable and to transmit the values ​​of accessibility and urban sustainability. This identity was translated into a series of graphic assets adapted to online and offline environments, guaranteeing coherence and versatility in all communication media.

In parallel, we worked on the design of the user interface (UI) of the mobile application, with a focus on simplicity of use, intuitive navigation and quick access to information and main functions. The UI was conceived to facilitate the digital experience of users, visually integrating with the global graphic system of the brand.

To reinforce the message and improve understanding of the service, several motion graphics animations were produced, which explain in an educational and attractive way how the parking system works and its advantages. In addition, we designed and developed the website aparcamanresa.cat, with a clear and user-oriented architecture, facilitating the consultation of information, the location of parking lots and access to available services.

The result is a 360º campaign that connects design, technology and strategy to facilitate urban mobility and offer an accessible and efficient experience to citizens.

aparcamanresa.cat